You paid for the click.
Find out if it became a scan.
Advertising platforms optimise on what they can see: clicks, calls, form fills. The booking, the attendance and the empty scanner are invisible to them. TriageAds closes that loop, and measures demand on the outcome at the end of it. It is a separate service from the core offering, with its own quotation.
A cheap enquiry is not a cheap patient.
Google can tell you a campaign produced 400 clicks and 60 form fills. It cannot tell you that 41 of those became bookings, that 33 attended, or that most of them wanted the one modality already running at capacity. So the account optimises towards the cheapest enquiry, which is rarely the most valuable one.
TriageAds reads the spend from Google, Microsoft and Meta, matches it to the interactions it generated across the website, the voice agent answering the phone, TriageChat and TriageForms, then follows each one through TriageWorkflow, your booking rules and the RIS to a completed scan.
Those outcomes go back to the platforms as conversion signals. The capacity picture becomes a budget recommendation, which TriageAds applies in your accounts if you have authorised it and otherwise hands to you and your agency, so the next dollar is spent against what actually reached the scanner.
From ad spend
to completed scan.
Outcome attribution, not clicks
Every click is followed through the enquiry, the booking and the attendance, so a campaign is judged on scans completed rather than forms filled.
Capacity-aware recommendations
Shows which modality has slots to fill and recommends where budget should move. When ultrasound is booked solid and CT is running half-empty, the recommendation is to shift towards CT rather than buy demand you cannot serve. You choose whether TriageAds makes that change in your accounts or leaves it to you and your agency.
Every channel counted
A patient who clicks an ad and then rings the practice is still an attributed booking. Calls, chat and forms all report back, so phone demand stops looking like nothing.
Cost per completed scan
The number the finance team actually wants, reported per campaign, per modality and per site, rather than reconstructed from three systems at quarter end. It is a reporting metric: TriageAds is not billed per scan.
Google, Microsoft and Meta
Your existing accounts and agency keep running. TriageAds reads the spend and writes back the outcomes, so the platforms optimise on what happened at the scanner.
Reported in TriageInsights
Acquisition sits beside bookings, no-shows and utilisation in the same reporting surface, so marketing spend is read against operations rather than in isolation.
Not which campaign was cheapest.
The question becomes: which campaign brought a patient the network could actually accommodate, who booked, and who attended. That is a different ranking, and it usually reorders the account.
It also changes what advertising is for. If a group has 150 unused X-ray slots, 80 unused CT slots and 5 spare ultrasound slots, the budget should not treat those three equally. Demand is directed at the capacity waiting to be filled.
Is advertising worth it
for the capacity you have spare?
The honest answer depends on how much room is left on the schedule. Enter your own numbers. When the modelled scans exceed the slots available, the constraint is capacity rather than advertising, and the calculator says so.
Modelled demand exceeds the capacity you entered. At these numbers the constraint is no longer advertising: it is appointment availability, and the next dollar is better spent routing demand to capacity than buying more of it.
All dollar figures are AUD. Illustrative model, not a forecast. Actual economics vary by modality, fees, Medicare eligibility, staffing, cancellations and marginal operating costs.
What marketing leads ask.
Does Triagents run our advertising?+
Is TriageAds part of the core offering?+
How does TriageAds know an ad produced a scan?+
What about a patient who clicks an ad and then rings the practice?+
What do capacity-aware recommendations mean in practice?+
Which advertising platforms are supported?+
From the blog
What we are learning, written down.
- What can AI agents actually do in radiology?Not AI reading scans. What an AI agent actually does across reception, booking, referrals, capacity and follow-up, and what it must never touch.
- We called 100 radiology practices after hours. Here is what answered.Original research: the same 100 radiology practices, rung on Sunday evening. Not one reached a person, and eleven were answered by an AI agent.
- We called 100 radiology practices. Here is what we found.Original research: we rang 100 Australian radiology practices and timed every call. Eight reached a person straight away; the median wait was 90 seconds.
Book a radiology network assessment.
We'll map it to your network.
30 minutes with a solutions engineer. We model your call volume, centre count, and integrations, then show the AI agents running on your own scenarios, and answer everything compliance- and security-related upfront.