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Google Ads for radiology: how to turn clicks into booked scans
Buying the click is the easy part. How radiology networks should measure Google Ads through to bookings, attendance and capacity, with a calculator.
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Google is not sending patients to your website
653 radiology keywords, 404,500 Australian searches a month. Nearly 30% are 'near me', which Google answers with a map and a call button, not your site.
Most of what we write about here started as a problem in somebody's clinic. We can look at yours.